Xander Stegehuis
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Publications

Publications & writing

Academic research, reports, and reflections on service design, servitization, collaboration, and innovation.

Reports & Articles

Cover of Servitization in inter-organizational constellations: A multi-perspective approach

Servitization in inter-organizational constellations: A multi-perspective approach

PhD ThesisApril 2024
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Cover of Inter-organizational tensions in servitization: A dialectic process model

Inter-organizational tensions in servitization: A dialectic process model

Academic PublicationIndustrial Marketing ManagementFebruary 2023
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Blog

Reflections on the symbiotic relationship between HCD and AI

09/04/2026

On the gap between the lived customer experience and the interpretation of this experience

17/10/2024

Failure as compost that nourishes future success

17/09/2024

On the risks of making assumptions on customer needs

04/09/2025

On the power of customer involvement

27/08/2024

Balancing visionary ideas and customer expectations

07/08/2024

On the importance of systems thinking in service design

31/07/2024

Systems mapping for innovation

23/07/2024

Lessons from Apple's ecosystem about managing customer experience

02/07/2024

Moving beyond the product-service distinction

21/06/2024

Service design for your next growth strategy

12/06/2024

The role of habits in successful innovation

28/09/2022

The courage to be disliked

18/08/2022

Combining intuition and empirical validation

17/07/2022

Focus on the problem, not the solution

10/02/2021

Xander Stegehuis

Design Strategist

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