Publications

Publications & writing

Academic research, reports, and reflections on service design, servitization, collaboration, and innovation.

Reports & Articles

Cover of Servitization in inter-organizational constellations: A multi-perspective approach

Servitization in inter-organizational constellations: A multi-perspective approach

PhD ThesisApril 2024

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Cover of Inter-organizational tensions in servitization: A dialectic process model

Inter-organizational tensions in servitization: A dialectic process model

Academic PublicationIndustrial Marketing ManagementFebruary 2023

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Blog

Experimenting with the Intelligence Amplification Design Canvas (IADC) for Human-Centred AI

How mapping customer experience and target experience supports strategic decision-making.

Reflections on the symbiotic relationship between HCD and AI

On the gap between the lived customer experience and the interpretation of this experience

Failure as compost that nourishes future success

On the risks of making assumptions on customer needs

On the power of customer involvement

Balancing visionary ideas and customer expectations

On the importance of systems thinking in service design

Systems mapping for innovation

Lessons from Apple's ecosystem about managing customer experience

Moving beyond the product-service distinction

Service design for your next growth strategy

The role of habits in successful innovation

The courage to be disliked

Combining intuition and empirical validation

Focus on the problem, not the solution