About me
How I think, work, and collaborate
An overview of my design practice, principles, motivations, and tools.
Service DesignStrategyResearchFacilitationInnovationSystems ThinkingStakeholder Alignment
Bio
Hi, I'm Xander — a design strategist and service designer who thrives in complex environments. With an energetic and structured approach, I bring together diverse perspectives to create clarity, alignment, and momentum. Drawing on experience across manufacturing, construction, academia, startups, and higher education, I help teams and organisations turn ambiguity into decisions.
Design principles
Democracy
Everybody deserves to be heard, and every perspective has equal value.
Collaboration
The best outcomes emerge when people with diverse perspectives come together.
Action
Good design evolves through testing, learning, and moving ideas forward.
Personality
Curiosity
Structuredness
Energy
Collaboration
Emotional sensitivity
Motivations
- Human connection
- Impactful work
- Continuous learning
- Progress
Skills
Understanding people & systems
- User research
- Insights synthesis
- Systems mapping
Designing service experiences
- Service blueprinting
- Journey mapping
- Prototyping
Aligning & activating stakeholders
- Workshop facilitation
- Navigating organisational complexity
- Strategic communication
Favourite tools
