About me

Design persona

How I think, work, and collaborate

In one paragraph

Hi, I’m Xander, a service designer who thrives in complex environments. With an energetic and structured approach, I bring together diverse perspectives to create clarity, alignment, and momentum. Drawing on experience across manufacturing, construction, academia, startups, and higher education, I help teams and organisations turn ambiguity into decisions.

Personality

01 Curious

I ask a lot of questions to better understand people and challenges.

02 Structured

I break down complex challenges into parts before solving for the whole.

03 Enthusiastic

I bring humor and energy to my work every day.

04 Cooperative

I rely on the expertise of others and respect everyone’s input and contributions.

05 Compassionate

I always assume people have good intentions and do the best they can.

Design principles

Democracy

Everybody deserves to be heard, and every perspective has equal value.

Collaboration

The best outcomes emerge when people with diverse perspectives come together.

Action

Good design evolves through testing, learning, and moving ideas forward.

Skills

Understanding people & systems

  • User research
  • Contextual inquiry
  • Survey research
  • Insights synthesis
  • Systems mapping

Designing service experiences

  • User personas
  • Journey mapping
  • Service blueprinting
  • Prototyping
  • DVF assessment

Aligning & activating stakeholders

  • Workshop facilitation
  • Navigating organisational complexity
  • Strategic communication

Facilitating agile delivery

  • Design sprints
  • Agile / Scrum
  • User stories
  • Acceptance criteria (Gherkin style)
  • Backlog grooming

Works in

  • Miro
  • Figma
  • draw.io
  • Qualtrics
  • Jira
  • V0
  • Claude
  • PowerPoint
  • Excel