Design Strategist
Hi! My name is Xander.
I am a design strategist who brings curiosity, structure, and energy to every challenge I step into.
How I help organisations
I help organisations make customer-centred decisions with confidence.
Customer research
I work with teams to build a deep understanding of what customers need, value, and prioritise.
Strategic decision-making
I help teams translate research, data, and competing priorities into well-defined opportunities and confident decisions.
Stakeholder alignment
I facilitate structured conversations that build mutual understanding, empathy, and simple artefacts teams can move forward with.
My approach
How I work
Customer empathy and engagement
I listen deeply to customers and involve the people closest to the challenge.
Empirical research
I use structured empirical methods to test assumptions, uncover patterns, and determine what to do next.
Multi-disciplinary collaboration
I create collaborative spaces where different perspectives can connect, challenge, and strengthen the work.
Fields of expertise
What I do
Service Design
Designing services, experiences, and journeys around customer needs and organisational realities.
Digital strategy
Shaping strategic direction for digital products, platforms, and services that create meaningful value.
Innovation and growth
Identifying opportunities, testing innovative ideas, and supporting teams to turn insight into future-facing propositions.
Previous industries
Where I've worked
